Post by account_disabled on Dec 24, 2023 4:16:40 GMT
1/3 of those surveyed plan to increase their budget, particularly to improve the quality of leads. For most of the sites we analyze, we see that they generate between 70% and 99% branded traffic (linked to the brand), a very clear sign that the site contributes little to lead generation. We also see above all that companies do not really seek to take an interest in the problems of their targets. The main problem encountered according to the Companeo study. Most effective levers: contrary to what we read almost everywhere, phoning still works very well. I should actually say “can work”. It all depends on who does it and how.
On the other hand, it's fashionable, everyone wants to be part of it, yet social networks are far from Email Data being the most effective tools. This is confirmed by studies from the Content Marketing Institute , the AMA (American Marketing Association) and the HBR (Harvard Business Review). There are obviously counter-examples (me first) but social networks remain tools for networking, visibility, notoriety but not “business” tools. In this regard, Iko's information is revealing. In their study on prospecting CEOs, they mention a 2016 Opinion Way study on 302 managers of companies from 15 to 500M€: 50% NEVER go to LinkedIn and 1/3 go there at least once a week (10% at least once a day).
The average conversion rate of leads into customers is not indicated, but for more than a third of those surveyed, it is greater than 15%. As in other areas: it is a very complex subject. No wonder external specialists are more efficient. If you want to optimize your lead generation, better understand your online market and generate targeted traffic on your site in 3 months: write to me or call me. Share , comment, like. THANKS. 1/3 of those surveyed plan to increase their budget, particularly to improve the quality of leads. For most of the sites we analyze, we see that they generate between 70% and 99% branded traffic (linked to the brand), a very clear sign that the site contributes little to lead generation.
On the other hand, it's fashionable, everyone wants to be part of it, yet social networks are far from Email Data being the most effective tools. This is confirmed by studies from the Content Marketing Institute , the AMA (American Marketing Association) and the HBR (Harvard Business Review). There are obviously counter-examples (me first) but social networks remain tools for networking, visibility, notoriety but not “business” tools. In this regard, Iko's information is revealing. In their study on prospecting CEOs, they mention a 2016 Opinion Way study on 302 managers of companies from 15 to 500M€: 50% NEVER go to LinkedIn and 1/3 go there at least once a week (10% at least once a day).
The average conversion rate of leads into customers is not indicated, but for more than a third of those surveyed, it is greater than 15%. As in other areas: it is a very complex subject. No wonder external specialists are more efficient. If you want to optimize your lead generation, better understand your online market and generate targeted traffic on your site in 3 months: write to me or call me. Share , comment, like. THANKS. 1/3 of those surveyed plan to increase their budget, particularly to improve the quality of leads. For most of the sites we analyze, we see that they generate between 70% and 99% branded traffic (linked to the brand), a very clear sign that the site contributes little to lead generation.