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Post by account_disabled on Jan 23, 2024 5:09:13 GMT
Conduct regular research. The more often the better. This allows you to track the dynamics, better understand the new audience, their fears in the segment, the perception of the company as a whole, how best to communicate so as not to cause hate. We conduct research using in-house tools to study existing audiences and external contractors to analyze those who are not yet our clients. In addition, it is important to follow trends and keep abreast of innovations in the industry. Adapt marketing and communication strategy as necessary.
Also, don't be afraid to experiment. At the same Buy Bulk SMS Service time, remaining honest with customers and providing transparent communication, listening to their feedback, answering questions, solving problems and providing support, which will help maintain loyalty and interest in the brand. On cooperation with influencers and the development of influencer marketing in Ukraine Do you involve influencers in cooperation? If yes, what results have you already received? We classify influencers into two types.
The first is influencers who work well with a large number of views, have a large audience and work on brand awareness. The second is niche ambassadors. These are influencers who are experts in a narrow industry, for example sports commentators, players in certain disciplines. In this case, we are not talking about coverage, but about attraction. Therefore, when working with different groups of influencers, we use different KPIs and approaches to work. Five years ago, the results of cooperation with influencers were much better.
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