Post by samsparrow74 on Feb 15, 2024 9:21:24 GMT
For its part, native video is also registering the greatest growth within video advertising in the market. In this sense, it should be noted that native advertising will decrease on social networks , compared to its increase in the mobile environment . In this environment, the percentage of brands that will use this type of advertising will increase from 85.2% in 2018 to 88.8% in 2020. On the other hand, this format will decrease on social networks from 76.7% in 2018 to 73 .5% in 2020. This analysis by Rebold has focused its attention especially on Spanish written media , both general and economic . The data obtained during 2018 shows that native advertising is open to any type of business .
Additionally, it presents an opportunity to diversify the ways of approaching the audience. The most active sectors in Spain when it comes to using native advertising to advertise are Bosnia and Herzegovina Phone Number List Finance (32% of the total), Real Estate and Construction (15%), Energy (11%), Food (9%) and Technology (5%) , according to Rebold's analysis. native newspaper advertising In addition to all this, there is a relevant current within native advertising that allows the promotion of areas outside the advertiser's business . For example, many financial entities promoted technological themes indirectly related to their activity, offering content of interest without explicitly advertising .
Next, Rebold's analysis goes further, confirming the seasonal nature of native advertising . In this way, the volume of advertisements increases during holiday periods. Therefore, September is the month with the lowest presence of this type of advertising, falling by up to 50% compared to the annual average. In January, for example, this is also common for this to happen. Given this scenario, brands manage to avoid advertising saturation , thanks to knowing the most frequent themes and the time slots with the lowest ad load. To do this, they take advantage of the quieter months to achieve greater efficiency in their investment. Another piece of information that Rebold's analysis reveals is the location of the branded content .
Additionally, it presents an opportunity to diversify the ways of approaching the audience. The most active sectors in Spain when it comes to using native advertising to advertise are Bosnia and Herzegovina Phone Number List Finance (32% of the total), Real Estate and Construction (15%), Energy (11%), Food (9%) and Technology (5%) , according to Rebold's analysis. native newspaper advertising In addition to all this, there is a relevant current within native advertising that allows the promotion of areas outside the advertiser's business . For example, many financial entities promoted technological themes indirectly related to their activity, offering content of interest without explicitly advertising .
Next, Rebold's analysis goes further, confirming the seasonal nature of native advertising . In this way, the volume of advertisements increases during holiday periods. Therefore, September is the month with the lowest presence of this type of advertising, falling by up to 50% compared to the annual average. In January, for example, this is also common for this to happen. Given this scenario, brands manage to avoid advertising saturation , thanks to knowing the most frequent themes and the time slots with the lowest ad load. To do this, they take advantage of the quieter months to achieve greater efficiency in their investment. Another piece of information that Rebold's analysis reveals is the location of the branded content .