Post by samsparrow74 on Feb 15, 2024 10:55:51 GMT
MKTG has made it possible for Plátano de Canarias to become one of the official suppliers and the fruit par excellence of the cycling event of the year in our country : La Vuelta, which began on August 24 in Las Salinas de Torrevieja and will end on August 15. September in Madrid. ASPROCAN, the organization responsible for the promotion of the Canary Islands Banana, has decided to add its presence in La Vuelta to continue promoting good nutrition and physical activity. With this agreement, the brand will be present both at the departure and arrival times , at Parque Vuelta, where more than 500,000 bananas will be distributed. During the three weeks in which La Vuelta is celebrated, MKTG coordinates the action and all the logistics of delivering the bananas in the 21 stages of La Vuelta - 40 locations in total - which will be carried out with refrigerated trucks that will distribute the fresh product and in optimal conditions for consumption.
The objective of this activation is to strengthen the link between Plátano de Canarias and the general public , since La Vuelta is followed by more than 3.5 million spectators and fans throughout the Malaysia Phone Number List entire route. In this way, it is presented as a natural option that completes the diet of athletes. The banana provides an extra dose of energy, in addition to potassium, which contributes to the normal functioning of muscles, and vitamin B6, which helps reduce tiredness and fatigue. Spectators of La Vuelta will have the opportunity to discover all its benefits in situ, thus transcending the sporting audience and reaching a more familiar audience. canary banana stand Sergio Cáceres, Manager and Marketing Director of Plátano de Canarias, states that: «linking the Canary Islands banana with an event of the magnitude of La Vuelta is an opportunity to continue working on our commitment to sport and good nutrition.
At Plátano de Canarias we work throughout the year on various actions with a common objective, to promote healthy living habits and eating . Roberto Barreto, Director of Marketing and New Business at MKTG Spain, believes that: «addressing this project with Plátano de Canarias and La Vuelta has allowed us to connect two great Spanish brands, leaders in their respective territories: food and sports, both with a very high level of acceptance by Spanish society in general, and by the family public and athletes, in particular. Without a doubt, Plátano de Canarias, through La Vuelta, is exploiting the great opportunity to strengthen the direct link with its consumers at street level, throughout Spain.” Javier Guillén, General Director of La Vuelta, comments that: «it is always a joy to welcome a new member to La Vuelta. If it is also a recognized brand, with a desire for development and growth within the event and that is associated with pillars of our sport such as food and healthy living, we cannot ask for more.
The objective of this activation is to strengthen the link between Plátano de Canarias and the general public , since La Vuelta is followed by more than 3.5 million spectators and fans throughout the Malaysia Phone Number List entire route. In this way, it is presented as a natural option that completes the diet of athletes. The banana provides an extra dose of energy, in addition to potassium, which contributes to the normal functioning of muscles, and vitamin B6, which helps reduce tiredness and fatigue. Spectators of La Vuelta will have the opportunity to discover all its benefits in situ, thus transcending the sporting audience and reaching a more familiar audience. canary banana stand Sergio Cáceres, Manager and Marketing Director of Plátano de Canarias, states that: «linking the Canary Islands banana with an event of the magnitude of La Vuelta is an opportunity to continue working on our commitment to sport and good nutrition.
At Plátano de Canarias we work throughout the year on various actions with a common objective, to promote healthy living habits and eating . Roberto Barreto, Director of Marketing and New Business at MKTG Spain, believes that: «addressing this project with Plátano de Canarias and La Vuelta has allowed us to connect two great Spanish brands, leaders in their respective territories: food and sports, both with a very high level of acceptance by Spanish society in general, and by the family public and athletes, in particular. Without a doubt, Plátano de Canarias, through La Vuelta, is exploiting the great opportunity to strengthen the direct link with its consumers at street level, throughout Spain.” Javier Guillén, General Director of La Vuelta, comments that: «it is always a joy to welcome a new member to La Vuelta. If it is also a recognized brand, with a desire for development and growth within the event and that is associated with pillars of our sport such as food and healthy living, we cannot ask for more.