Post by samsparrow74 on Feb 15, 2024 12:12:41 GMT
German goldsmith Johannes Gutenberg laid the foundation for modern printing in the 15th century with his system of movable type, letters carved from metal that combined to form the words and lines of a page of text. This invention began a truly unprecedented cultural revolution. A revolution similar to the one that today's society has experienced with the emergence of the Internet, which has also caused important changes in how information is accessed and how it is distributed. Likewise, this transformation has caused important changes in the marketing sector, since most experts are focused on online mailing to have a greater digital presence. Digital marketing that has several differences from traditional marketing.
Traditional marketing, also known as offline marketing, focuses on the dissemination of information about certain products and services through conventional media, such as television, radio and the press. On the other Romania Phone Number List hand, digital marketing (or online marketing) includes all commercial actions and strategies that are carried out through digital media. A phenomenon that began in the 90s with the aim of transferring all the techniques applied in traditional marketing to the digital world. Beyond these classic techniques, online marketing has evolved in parallel using new tools to take advantage of all the possibilities offered by the online space. A process in which social networks have played a leading role , since it has turned the Internet into a large community where users exchange information and opinions with brands.
Different types of communication One of the big differences between online marketing and traditional marketing is communication with consumers. In offline marketing, commercial content was disseminated in a unidirectional manner, since in traditional media the user is completely passive. For its part, in digital marketing communication is two-way and there is a constant interaction between brands and consumers. This immediate interaction allows companies to establish a relationship of trust with their clients and potential clients, increasing the credibility of the brand in the market. A communication that is mainly due to the segmentation that is currently carried out , based on the interests of consumers, as well as their demographic characteristics. All this thanks to the publications made by users on social networks, platforms that detect the behaviors of these people to configure specific filters.
Traditional marketing, also known as offline marketing, focuses on the dissemination of information about certain products and services through conventional media, such as television, radio and the press. On the other Romania Phone Number List hand, digital marketing (or online marketing) includes all commercial actions and strategies that are carried out through digital media. A phenomenon that began in the 90s with the aim of transferring all the techniques applied in traditional marketing to the digital world. Beyond these classic techniques, online marketing has evolved in parallel using new tools to take advantage of all the possibilities offered by the online space. A process in which social networks have played a leading role , since it has turned the Internet into a large community where users exchange information and opinions with brands.
Different types of communication One of the big differences between online marketing and traditional marketing is communication with consumers. In offline marketing, commercial content was disseminated in a unidirectional manner, since in traditional media the user is completely passive. For its part, in digital marketing communication is two-way and there is a constant interaction between brands and consumers. This immediate interaction allows companies to establish a relationship of trust with their clients and potential clients, increasing the credibility of the brand in the market. A communication that is mainly due to the segmentation that is currently carried out , based on the interests of consumers, as well as their demographic characteristics. All this thanks to the publications made by users on social networks, platforms that detect the behaviors of these people to configure specific filters.