Post by account_disabled on Feb 18, 2024 3:55:45 GMT
Online videos are the internet’s gift to the world. As shameless procrastinators we have instant access to all the adorable kittens, baby bloopers, and awkward moments that ours hearts desire. But once we put our marketing hats on, videos give us more than just entertainment — they give us conversion power . Especially when those videos live on a landing page. Why Landing Page Videos Matter Landing page videos are perfect for demonstrating the benefits of whatever product or service you’re marketing in a concise, entertaining and informative way. According to fellow Unbounce writer Andrew Angus, explainer videos have the potential to boost conversions by as much as 20% .
The power of landing page videos is far from surprising. Studies on web use Buy TG Database have show that humans have an attention span of about 8 seconds. Our pet goldfish? Their attention spans are 9 seconds. Thing is, landing page videos won’t work if they’re done wrong. That’s why we’ve assembled the following list – to empower you to create the best landing page videos evar. Let’s get to it. 5 Video Landing Page Examples To Inspire You 1. CrazyEgg Created by: Demo Duck CrazyEgg video landing page example What on earth is a heatmap? Sometimes as marketers we forget that we’re speaking a language that is completely foreign to most humans.
CrazyEgg, a company that sells heatmapping software, realized that words could not do its product justice. So they hired the Demo Duck crew to explain (in less than a minute) why small businesses need more than Google Analytics to boost website conversions. 3 Things I Like About the Video The video speaks directly to audiences who are problem-aware, but not solution-aware The video communicates a clear value proposition for how businesses can make more money The video is well-integrated into CrazyEgg’s homepage — strong visual cues guide the user’s attention toward the videos and down the page Bonus Points: The CrazyEgg team is rigorous about measuring how its landing page explainer video translates into conversions.
The power of landing page videos is far from surprising. Studies on web use Buy TG Database have show that humans have an attention span of about 8 seconds. Our pet goldfish? Their attention spans are 9 seconds. Thing is, landing page videos won’t work if they’re done wrong. That’s why we’ve assembled the following list – to empower you to create the best landing page videos evar. Let’s get to it. 5 Video Landing Page Examples To Inspire You 1. CrazyEgg Created by: Demo Duck CrazyEgg video landing page example What on earth is a heatmap? Sometimes as marketers we forget that we’re speaking a language that is completely foreign to most humans.
CrazyEgg, a company that sells heatmapping software, realized that words could not do its product justice. So they hired the Demo Duck crew to explain (in less than a minute) why small businesses need more than Google Analytics to boost website conversions. 3 Things I Like About the Video The video speaks directly to audiences who are problem-aware, but not solution-aware The video communicates a clear value proposition for how businesses can make more money The video is well-integrated into CrazyEgg’s homepage — strong visual cues guide the user’s attention toward the videos and down the page Bonus Points: The CrazyEgg team is rigorous about measuring how its landing page explainer video translates into conversions.