Post by account_disabled on Feb 18, 2024 10:51:44 GMT
information name, address, phone number, email address, etc. on purchased products and services , membership registration information Response history of your company's personnel and collected information sales visit history, call center response history, etc. chapter If such customer information is managed separately by each person in charge , the range of use will be limited. Therefore, by centrally managing customer information using a CRM tool and sharing it with the necessary departments and employees , it will be useful for improving customer satisfaction, LTV , and realizing efficient operations .
MA tools also manage customer information , so they have some overlap with CRM tools , but they have different characteristics . While CRM tools specialize in accumulating and managing customer attribute data , MA tools are latestdatabase.com characterized by supporting and streamlining human activities . Another great feature is that you can manage not only existing customers, but also potential customers and prospective customers . Additionally , MA tools are widely used from pre- to post- sales
stages by collecting customer behavior information , implementing automated measures , and distributing internal alerts . Related article What is the relationship between CRM customer management and marketing automation MA , and what are the benefits of implementing it Difference between SFA tools and MA tools SFA is a concept and system aimed at supporting sales activities , and is sometimes treated as part of CRM . It mainly has the following functions . chapter < Main functions of SFA tools > Customer information management company name,