Post by account_disabled on Feb 25, 2024 3:55:32 GMT
Google Ads and Facebook Ads are two of the many channels for promoting yourself online. Choosing which Silicon Valley giant to focus on can be complex and for this reason we offer you an article to clarify. Let's start with the basics: the differences Google Ads and Facebook Ads differ in strategic and technical characteristics . One of the most important is strategic: taking into consideration a user's purchasing path (both B2B and B2C), Facebook Ads is in the desire phase, while Google Ads is in the purchase or conversion phase. The two advertising platforms differ on a technical level in this way: Facebook Ads is the advertising platform that allows you to create campaigns and promote posts for your company page . Google Ads, on the other hand, is the advertising platform that allows us to promote our website or e-commerce by making it visible in the first search engine results.
As you can see from these ad examples, the appearance of advertisements Chinese Europe Phone Number List also changes. Facebook ad example Google Ads ad example VS or not VS Although the two platforms have different objectives and technical aspects - and compete with each other - they are in fact complementary to each other. Leading a potential customer to purchase means giving him all the necessary information along the purchasing path , as if to whisper to him "You're doing the right thing!". We must therefore reach him at the various stages of his journey: from when he discovers that he wants something via social media (and discovers you), to when he wants to buy and search on Google (and finds you). If you can only focus on one of the platforms then take these very important variables into consideration: your objectives : do you want to make yourself known and/or acquire new customers? the budget : how much budget can you invest to achieve your goals? your product or service : have you analyzed the market? your online history : how long have you been managing social pages and how? Is your site up to date and well positioned? Your goals We have already talked about it at the beginning of the article: if you want to make yourself known , social Ads are the most suitable means; If, however, you aim to generate new contacts, it is more profitable to opt for a strategy that includes Google Ads.
The budget To use Google Ads or Facebook Ads you must invest an advertising budget. The “how much” varies from your product, your target audience and the competition you have on advertising platforms. Rely on someone expert for predictions . Your product or service An important aspect to take into consideration is people's interest in a topic . Are your potential customers sensitive to the need you would fill with your product or service? How long have you been online? If you have an old and slow site, not positioned, without contact forms or calls to action, running Google Ads or sending your users back to the site with Facebook campaigns, alas, is just a waste of breath. In conclusion, Facebook Ads is not better than Google Ads or vice versa. There is certainly the most appropriate choice for your marketing and business strategy. Study, test, invest and discover what works best for your company.
As you can see from these ad examples, the appearance of advertisements Chinese Europe Phone Number List also changes. Facebook ad example Google Ads ad example VS or not VS Although the two platforms have different objectives and technical aspects - and compete with each other - they are in fact complementary to each other. Leading a potential customer to purchase means giving him all the necessary information along the purchasing path , as if to whisper to him "You're doing the right thing!". We must therefore reach him at the various stages of his journey: from when he discovers that he wants something via social media (and discovers you), to when he wants to buy and search on Google (and finds you). If you can only focus on one of the platforms then take these very important variables into consideration: your objectives : do you want to make yourself known and/or acquire new customers? the budget : how much budget can you invest to achieve your goals? your product or service : have you analyzed the market? your online history : how long have you been managing social pages and how? Is your site up to date and well positioned? Your goals We have already talked about it at the beginning of the article: if you want to make yourself known , social Ads are the most suitable means; If, however, you aim to generate new contacts, it is more profitable to opt for a strategy that includes Google Ads.
The budget To use Google Ads or Facebook Ads you must invest an advertising budget. The “how much” varies from your product, your target audience and the competition you have on advertising platforms. Rely on someone expert for predictions . Your product or service An important aspect to take into consideration is people's interest in a topic . Are your potential customers sensitive to the need you would fill with your product or service? How long have you been online? If you have an old and slow site, not positioned, without contact forms or calls to action, running Google Ads or sending your users back to the site with Facebook campaigns, alas, is just a waste of breath. In conclusion, Facebook Ads is not better than Google Ads or vice versa. There is certainly the most appropriate choice for your marketing and business strategy. Study, test, invest and discover what works best for your company.