Post by account_disabled on Feb 27, 2024 9:59:38 GMT
The messages, everyone is looking for a recipe on how to act in particular segments of life. Starting from how to wash your hands, what to eat, and ending with what to invest in. My company conducts marketing activities in such diverse segments as fashion, agriculture, school supplies, gastronomy, interior design and the food industry. Companies from such different areas are now in completely different situations and need flexibility from us. In this permanent crisis, actions must be consistent, real-time and, above all, responsible. Emotions take precedence over rational arguments, so every word should be weighed ten times more than before.
Due to forced isolation, we are seeing an increase in time spent online. Most companies that have not done this before are quickly catching up and moving online, because there is now an alternative reality. This sets the direction of our activities and the Job Function Email List future of the industry. Marta Cwalina-Śliwińska Marketing activities in the context of such an unusual situation as an epidemic must be looked at from a here and now and strategic perspective. Marketing communication directly referring to the epidemic situation is very risky. Eye-catching creative ads that go viral bring a brand a lot of popularity. However, if they do not build brand equity.
They may be harmful in the long run. Before releasing any communication, answer the strategic question whether, if it has a very wide reach, we will be satisfied with the image of our brand it conveys. It may happen that for years this will be the only image of the brand that our potential consumers will remember. Strategically, it is crucial to observe how consumer needs, problems and behaviors are changing due to the epidemic and consider which of them are likely to become permanent. It is these changes that we need to respond to in our marketing activities to gain long-term benefits. The most important thing.
Due to forced isolation, we are seeing an increase in time spent online. Most companies that have not done this before are quickly catching up and moving online, because there is now an alternative reality. This sets the direction of our activities and the Job Function Email List future of the industry. Marta Cwalina-Śliwińska Marketing activities in the context of such an unusual situation as an epidemic must be looked at from a here and now and strategic perspective. Marketing communication directly referring to the epidemic situation is very risky. Eye-catching creative ads that go viral bring a brand a lot of popularity. However, if they do not build brand equity.
They may be harmful in the long run. Before releasing any communication, answer the strategic question whether, if it has a very wide reach, we will be satisfied with the image of our brand it conveys. It may happen that for years this will be the only image of the brand that our potential consumers will remember. Strategically, it is crucial to observe how consumer needs, problems and behaviors are changing due to the epidemic and consider which of them are likely to become permanent. It is these changes that we need to respond to in our marketing activities to gain long-term benefits. The most important thing.